Travel Marketing: Engaging With Travel Bloggers SKU: 146153


If your job is to market travel, then you cannot ignore bloggers and other digital influencers. They are the new friends and family who travellers reach out to when making purchase decisions. The former can literally dictate market trends, and can cause major swings in customer preferences. 

 

But engaging with them is as much an art as a skill; it will test your understanding of how communication works. You will need to go back to the drawing board, unlearn some of your past knowledge and pick new, redefine your strategies and tactics and arm yourself with a new toolkit. 

 

Time to embark on a new journey - big rewards await if you find your way to your destination.


$0.00

Add to Cart

If your job is to market travel, then you cannot ignore bloggers and other digital influencers. They are the new friends and family who travellers reach out to when making purchase decisions. The former can literally dictate market trends, and can cause major swings in customer preferences. 

 

But engaging with them is as much an art as a skill; it will test your understanding of how communication works. You will need to go back to the drawing board, unlearn some of your past knowledge and pick new, redefine your strategies and tactics and arm yourself with a new toolkit. 

 

Time to embark on a new journey - big rewards await if you find your way to your destination.