The Kunzum Travel Mag is now in a new avatar - it is both a print and digital magazine. Download the PDF version of the same. If interested in the print version, you may contact us at email@example.com.
Check out the August 15, 2013 edition of the Kunzum Magazine - and join us in our travels through images and stories. This edition has a special focus on Portraits of Young Indians. We also cover music, books, films, apps, tech and more for travellers. Download the edition and enjoy. Don't miss any forthcoming issues - out on the 1st and 15th of every month. For more, visit http://kunzum.com/mag.
If your job is to market travel, then you cannot ignore bloggers and other digital influencers. They are the new friends and family who travellers reach out to when making purchase decisions. The former can literally dictate market trends, and can cause major swings in customer preferences.
But engaging with them is as much an art as a skill; it will test your understanding of how communication works. You will need to go back to the drawing board, unlearn some of your past knowledge and pick new, redefine your strategies and tactics and arm yourself with a new toolkit.
Time to embark on a new journey - big rewards await if you find your way to your destination.